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Chick-fil-A founder featured at DTMG fund-raiser in Georgia

The Salvation Army recently featured Truett Cathy as the guest speaker during The Salvation Army's first annual Doing The Most Good prayer breakfast in Lawrenceville, Ga. The funds raised by the event will support the Catherine Booth Parenting Institute, which provides various classes, study groups and mentoring/advocacy programs to needy families throughout Gwinnett County.

Cathy, a long-time friend and supporter of The Salvation Army, still travels across the country speaking to all audiences about Chick-fil-A business and fulfilling the Chick-fil-A corporate purpose "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all that come into contact with Chick-fil-A."

"It is an honor and blessing for The Salvation Army to be associated with such a fine member of our community," said Captain Bobby Westmoreland, Lawrenceville corps officer. "We are thrilled to have Truett Cathy be part of this event. Mr. Cathy's unquestionable integrity and character is well-known throughout the business world and community at large."

$1 million raised for DFW Army

The Dallas-Fort Worth Metroplex Command's 116th annual meeting was the largest to date with 1,450 people in attendance. The event raised more than $1 million through sponsorships and ticket sales, making it the highest-grossing Salvation Army annual meeting in the world. Last year's luncheon raised $750,000.

"This monumental accomplishment is more than just a milestone for Salvation Army history books," said Major Mark Brown, DFW Metroplex commander. "It will help fund the 46 services here in North Texas that provide vital assistance for more than 126,000 men, women, and children each year."

The driving forces behind the event's success were advisory board member Linda McFarland, annual meeting chair, and Ray Nixon, advisory board chair. Nixon told the audience that of the 5 million people in the Dallas-Fort Worth area, 640,000 live in poverty, and 20 percent are children.

Commissioner Israel Gaither, National Commander, was keynote speaker. Gaither built his speech around Dallas' slogan, "Live Large, Think Big." He said The Salvation Army also thinks and dreams big.

"Just imagine what might happen economically if those who lack the power to dream their better future could come from the edge into the center of this great community," he said. "The Salvation Army is in Dallas to demonstrate to those on the edges of this world-class city that they, too, can dream again; [that] their hopes can be restored."

Patrick Patey

EBC Board of Visitors welcomes new members

The Evangeline Booth College Board of Visitors welcomed new members at its October meeting at the EBC campus (L-R): Dr. Jean DeVard-Kemp and G. Dan Spruill (new members); Commissioner Max Feener; Stephen B. Bull, board chairman; Carol Eckard Lowrey, Gary Bracken and Leland Phillips (new members).

Living the promise

By Chris Priest

Have you been "caught" doing the most good? Are you making the promise daily of doing the most good in everything you do, with everyone you meet? What about the five core values describing the personality of the Army - Passionate, Compassionate, Brave, Uplifting, Trustworthy? Are they dominant in your thinking when dealing with others? Have you been sharing The Salvation Army's unique story as a Christian movement with family, friends, work colleagues, professional acquaintances, neighbors and others you talk to regularly?

If you can't check off all of the above, you may not be contributing to the consistency of the brand. Our skilled and proven advisors in public awareness matters insist that consistency is the foundation for building strong brands and educating and influencing the public. That consistency then raises awareness of who, what and why we exist.

O.K., if none of this is clear, you could be part of a group of officers, soldiers, employees and volunteers who have heard about the Army's national branding promise, but only from a colleague. Perhaps you have seen it on our letterhead, not in a formal "rollout" either at the corps, the center or at DHQ. You may be skeptical, even a little cynical, about an "arrogant statement" that has become part of our Army language nationwide.

I have had two or three say to me that "Heart to God, hand to man" was far more meaningful to the public. If that was the case, why do very few out there know us as a church? Someone actually tried to petition the National Commander to eliminate the promise and "keep" what is just a slogan. Someone who has given a lifetime of service forcibly told me that they "hate the new slogan." But once the branding promise was explained to them, many Salvationists concurred that it embraces what our movement has strived to accomplish for over 141 years.

How many times have we heard that we are the country's greatest secret, and that our public profile should be much higher, especially in times of disaster. To share our "secret" and to become more visible is only achievable if we are united in our conviction and commitment to speak as one organization, with one message. That message has to be short (to be remembered), consistent (universally proclaimed) and indicative of our mission. In terms of fund raising, Doing the Most Good is positioned to influence those who want to positively affect their world, by identifying The Salvation Army as the charity that maximizes donations.

Just inside the perimeter of our ranks, in the advisory organizations across our territory, the branding promise of Doing the Most Good is not only welcomed, it is embraced with open arms. One board member told me that he not only supports the promise, he said "it's what the Army does every day." Another shared that his excitement was more because the branding promise is uniting our organization as a nation, with all four territories adopting the promise at every point of contact. "It's about time," he said.

Our greatest challenge is sharing our mission statement in terms of who we are, as "part of the universal Christian Church..." What better than to speak of "Doing the most good for mankind, by ... preaching the gospel of Jesus Christ, and meeting human need in His name without discrimination."

While our church affiliation is important, there can be no higher motive than to evangelize the name of Jesus Christ as Lord and Savior to the unbeliever. I encourage each of you to first "be" the branding promise, speaking it and living its wonderful promise daily; live out those core values as your own, and evangelize the name of Christ to all by doing the most good, every day.

If you have not experienced a branding promise rollout, contact your corps officer, or write to:





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