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KEITH URBAN TO KICK-OFF SALVATION ARMY RED KETTLE CAMPAIGN

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Released 26 October 2010

Arlington, TX – Three-time Grammy Award winner Keith Urban will be the featured performer at The Salvation Army’s Kettle Kickoff at halftime of the nationally televised Dallas Cowboys Thanksgiving Day game on November 25, 2010.

Keith Urban’s halftime show will mark the 14th year that the Dallas Cowboys and The Salvation Army have partnered together to raise money for people in need in communities across the country.  Since 1997, The Red Kettle campaign has raised more than $1.3 billion and has helped serve 30 million people each year nationwide.  Previous celebrity halftime performers include The Jonas Brothers, Carrie Underwood, Destiny’s Child, and Reba McEntire.

“I’m really honored to be a part of this great tradition and great partnership between the Dallas Cowboys and the Salvation Army,” said Urban. “It’s gonna be amazing playing in Cowboys Stadium in that environment at half time of the Thanksgiving game!”

As part of this year’s Kettle Kickoff, two fans will have the chance to win a trip to Dallas to see the game by signing up to host an Online Red Kettle at www.OnlineRedKettle.org.  Fans who collect the most donations have a chance to win.  Sign-ups begin on October 25, 2010 and winners will be alerted on November 21, 2010.  Complete rules and contest details are available online at www.OnlineRedKettle.org.

“The partnership between The Salvation Army and the Dallas Cowboys is one that comes from the heart of the Jones family as part of their commitment to help  those in need during Christmas and year-round,” said Major George Hood, National Community Relations and Development Secretary for The Salvation Army.  “Every year the opportunity for Salvation Army beneficiaries grows thanks to this great relationship, as well as the support of great musical talent like Keith Urban, allowing the Army to provide food, utility assistance, adult rehabilitation from alcohol and drug addiction, disaster relief, and other services to nearly 30 million individuals in more than 5,000 communities nationwide every year.”

For more information regarding this exciting partnership, please visit www.salvationarmyusa.org.


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