Released 30 August 2006
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ATLANTA, GA - August 30, 2006 - Fletcher Martin, a fully-integrated marketing communications agency, was honored this week by the Salvation Army for its contribution to the creation of "When the Winds Died Down," a report of relief and recovery following Hurricane Katrina. In a small ceremony, Commissioner Max Feener, Territorial Commander for the Southern Territory of The Salvation Army, presented Andy Fletcher with a memory box containing artifacts and photographs from the Gulf Coast, and a plaque that read - "Hurricane Katrina, August 29, 2005, Presented to the caring people of Fletcher Martin, Inc. in recognition of and with gratitude for the design and production of "When the Winds Died Down" The Salvation Army, USA Southern Territory, Atlanta, Georgia. August 2006.
"Fletcher Martin has created a heartfelt document of our work in the aftermath of Hurricane Katrina," said Feener. "The Salvation Army has received favorable comment on the book from all over the country. Fletcher Martin poignantly captured not only the loss and hope that Hurricanes Katrina and Rita left in their wake, but the courage and compassion of the volunteers, victims and donors who brought relief to those who needed it most."
Fletcher Martin worked with photographer Jez Coulson and the Salvation Army to create "When the Winds Died Down", a 30 page book documenting the distribution of the $385 million in donations the Salvation Army received to assist the victims of Hurricane Katrina. The book captures the horrors and heroism in the days after the hurricane hit the Gulf coast; from images of waterlogged streets and collapsed buildings, to crowds lining up for food and water and the first-hand accounts of witnesses, volunteers and officials.
"We are honored and humbled by this recognition from the Salvation Army," said Andy Fletcher President and CEO of Fletcher Martin. "While so many of us watched the devastation of Katrina from the comfort of our homes, wishing we could give some real relief to the victims, The Salvation Army's members, officers and volunteers made their way to the Gulf and did just that. They provided food, water, clothing, toys, shelter, counseling and so much more to the victims of this terrible tragedy. We are honored to have helped them document those efforts and are truly moved by their unfaltering dedication to people in need around the world."
The Salvation Army has completed the first half of a two-year plan, including the distribution of more than 4 million meals, a half-a-million sandwiches, and a quarter of million people counseled. For more information on the Salvation Army's efforts, visit www.salvationarmyusa.org.
"When the Winds Died Down" has been distributed nationwide through the Salvation Army's network, as well as through medical offices and the retail chain, Books-A-Million, which gives the book free-of-charge to customers in their more than 300 stores around the country. Much of the printing and distribution costs have been donated by vendors of Fletcher Martin and The Salvation Army.
Copies of the book are available from Communications Bureau, Communications_Bureau@uss.salvationarmy.org
About Fletcher Martin
Fletcher Martin is an integrated marketing communications agency owned by the executive management of the agency and MDC Partners, Inc., one of the world's leading marketing communications firms. The 28 MDC Partners agencies include such renowned shops as Crispin Porter + Bogusky, Cliff Freeman & Partners, and Kirshenbaum bond + partners. Founded in 1979, Fletcher Martin includes strategic planning, advertising, direct marketing and public relations services. Clients includes: Arby's, BioLab Inc., Carvel Ice Cream, BioGuard, Knology, and UniverSoul Circus. For more information, visit www.fletchermartin.com.
About The Salvation Army:
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 9,000 communities nationwide. For more information, go to www.salvationarmyusa.org.