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Target Launches Multi-Faceted Christmas Partnership

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Released 13 November 2006




Contact: Lafeea Watson


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               The Salvation Army, Baltimore Area Command


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Target Launches Multi-Faceted Christmas Partnership


With The Salvation Army



Target to kick off partnership with $1 million donation to launch


 Target/Salvation Army Angel Giving Tree at



Baltimore, November 13, 2006]– Target and The Salvation Army kick-off the 2006 Christmas season with a multi-faceted partnership, including the launch of the Target/Salvation Army Angel Giving Tree, an online version of The Salvation Army’s Angel Tree Program. Target will donate $1,000,000 to support the launch of this new online program, and invite its guests to give to The Salvation Army as well. In addition, Target will support The Salvation Army by donating 100% of profits from the sales of a limited edition Harvey Lewis angel ornament accented with red SWAROVSKIÒ crystals.


Target launches a virtual giving tree on


On Thursday, November 16 Target will launch the Target/Salvation Army Angel Giving Tree. visitors will be able to purchase a virtual ornament for any chosen dollar amount to provide new clothing, toys or food to families in need. After purchasing an angel, visitors can then personalize their angels on by choosing the angel’s color, wing shape and wing pattern. The Salvation Army will determine how the contributions will be distributed based on needs across the country. 


“We are committed to being good community partners and making a real difference in the lives of people across the country this Christmas season,” said [insert name, title and store name].  “That means being involved with local organizations like The Salvation Army as they launch their already successful Angel Tree Program with our new online component at”


“ This is an important partnership with Target that will directly benefit people in our community,” said Major Gary Haupt, The Salvation Army’s Greater Baltimore Area Commander,  “With Target’s partnership, we are enabling people from across the country to reach out and lend a helping hand this Christmas season.”




Target guests can purchase limited edition angel ornament to benefit The Salvation Army


In addition to the $1,000,000 donation and the Angel Giving Tree, Target will support The Salvation Army with a limited edition Harvey Lewis angel ornament accented with red SWAROVSKIÒ crystals.  The angel ornaments are now available for purchase in Target stores nationwide and online at Priced at $9.99, 100% of profits will be contributed to The Salvation Army.



About The Salvation Army 


The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 126 years in the United States. Over 31 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 5,000 communities nationwide. For more information, go to



About Target


Minneapolis-based Target serves guests at 1,494 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.



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