Released 9 December 2011
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Salvation Army, St. Petersburg, Florida
The Salvation Army of St. Petersburg, Florida Puts QR Codes on Red Kettles
Moving into the Digital Arena The Salvation Army is offering alternative ways to give this holiday season
ST. PETERSBURG, Fla., Dec.8, 2011 - The Salvation Army in St. Petersburg Fla., is moving into the digital arena by offering alternative ways to give by putting QR codes, or quick response codes, on all its red kettles in South Pinellas County. Donors will be led to an online kettle found at http://www.onlineredkettle.org/SalvationArmyTampaBay.
The Salvation Army in different markets is making it easy for bell ringers to accept donations in their communities. This year, in addition to Square credit card readers in some markets, traditional text-to-give campaigns, The Salvation Army in St. Petersburg, Fla., and other markets are adding QR codes to its Red Kettle signs. The QR code is a square bar code read by a smartphone that lead to an online kettle where users can make a donation.
In addition to moving into the digital arena, The Salvation Army is also making an impact on social networks like Facebook, Twitter and LinkedIn to raise awareness of needs in their communities where they serve.
The Salvation Army in St. Petersburg, Fla., offers 112 beds each night for homeless men and women and six apartments for women and children. Serving three meals a day offering provide physical, emotional and spiritual nourishment to those in need. Also in St. Petersburg, offering care for abused and neglected children in a 24-bed shelter and in a five home foster care village. The Salvation Army also has Family Specialist Services whose counselors go into homes and help facilitate healthy parenting.
For more information on what is happening in the Clearwater, St. Petersburg and Tampa Salvation Army visit the Tampa Bay Area Salvation Army Facebook page at https://www.facebook.com/SalvationArmyTampaBay.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information about Salvation Army, St. Petersburg, of Florida, visit http://www.sastpete.org, or for a location near you visit http://www.salvationarmyusa.org.