The Salvation Army Raises Over $587,000 in 2011 Red Kettle Campaign 17/01/2012
KNOXVILLE, TENN. - January 17, 2012 - Thanks to generous donations from the Knoxville area community, thousands of volunteer hours and the support of area retailers, The Salvation Army raised over $587,000 through the 2011 Red Kettle Campaign. The total represents more than a 9% increase over 2010 and exceeded the goal of $500,000. The total includes Knoxville, Maryville, Oak Ridge and Sevierville. The campaign, which kicked off on November 14 and ran through Christmas Eve, is The Salvation Army's largest fundraising event.
"We're again overwhelmed with the generosity of our friends and neighbors here in the Knoxville area," said Major Don Vick. "For the first time in several years, we were ahead of the pace needed to exceed our goal for most of the campaign and take advantage of the drier weather to maximize our kettle locations throughout the command."
The contributions helped to fund The Salvation Army's Christmas programs, which helped over 4,300 families in need in 2011. They will also help keep area programs and services, which affect nearly 30,000 people in East Tennessee, going throughout 2012.
Even though the Red Kettle Campaign has come to a close, the need is still great. Requests for assistance are ever-growing and donations are needed throughout the year to support the requests. Donations can be made anytime by calling 1-800-SAL-ARMY or by visiting www.salvationarmyknoxville.org.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.