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Coach Cuonzo Martin Kicks Off Annual Red Kettle Campaign

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Released 15 November 2012

cuonzoKNOXVILLE, TENN. – November 9, 2012 – The Salvation Army will kick off its annual Red Kettle Campaign with two separate events next week. 


The Salvation Army’s Knoxville Area Command will officially start its largest fund raiser of the year with an event on Monday, November 12 at noon in the Chris Lofton Lounge at Pratt Pavilion on the UT campus. The event will include remarks from UT men’s basketball Coach Cuonzo Martin, as well as Knoxville Area Commander, Major Albert Villafuerte. Coach Martin will also make the ceremonial first donation to the Red Kettles.


Major Villafuerte emphasizes the importance of this campaign and also the team effort needed to make it a success.  “During tough times like these, more and more people are coming to us for help and it will take a community-wide effort to make this campaign a success”, said Villafuerte.  “This campaign will determine our capacity to serve, not only at Christmas time, but in the months to come.”


The organization will kickoff the campaign in Blount County on Wednesday, November 14, with a ceremony outside the Center for Calling and Ministry on the campus of Maryville College. The ceremony will begin at 2:30 p.m. Special guests at this ceremony will include Mary Leidig, Maryville College’s Director of Marketing and Maryville College President, Dr. Tom Bogart. Dr. Bogart will make the ceremonial first donation for Blount County. The Outpost will also swear in two new Advisory Council members during the ceremony.


Volunteers are still needed to ring bells throughout the area. For more information, contact The Salvation Army at 525-9401.

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide. For more information, go to


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