Released 4 June 2013
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Totowa, NJ –
March 2013– The sweetest partnership,
three years running. Entenmann’s Bakery, a Bimbo Bakeries USA company and
of more than 100 sweet baked goods, and The Salvation Army, celebrate National
Donut Day on June 7, 2013.
The first National Donut
Day was celebrated by The Salvation Army in Chicago in 1938 to help raise
needed funds during the Great Depression and commemorate the work of the
lassies” who helped make the donut what it is today by feeding the tasty
confection to American soldiers during World War I. The
donuts became synonymous with The Salvation Army, as well as the American
soldiers who were returning home with the nickname,
significant occasion established the donut as a long-standing symbol of the
services The Salvation Army continues to provide. The partnership between
and The Salvation Army reinforces Entenmann’s as a brand synonymous with
National Donut Day.
In its continued
support of The Salvation Army, from May 1st to June 15h Entenmann’s
Bakery will donate $1 to the organization for every person who
Entenmann’s Facebook page (http://www.facebook.com/entenmanns), up to
“We’re proud to continue our partnership with The
Salvation Army for the third straight year,” said Maureen Sticco,
Entenmann’s Marketing Services. “The holiday would not exist if it
was not for
The Salvation Army and Entenmann’s is excited to be a donut manufacturer
associated with the holiday and the organization.”
Starting on April 22nd , in celebration
of this historical day, Entenmann’s will be rewarding lucky winners with
Donuts for a Year’ and additional prizes through a sweepstakes link on the
Entenmann’s Facebook page. All entries must be received by 11:59: p.m. ET
June 30, 2013. Winners will be randomly selected from all submissions. Official Rules can be found at www.entenmanns.com.
want to thank Entenmann’s for partnering again with us this year to
National Donut Day and help us serve those in need,” said Major Ron
National Community Relations and Development Secretary for The Salvation Army.
year on National Donut Day, The Salvation Army asks the public to remember
those less fortunate who struggle to make ends meet. So, for everyone who
enjoys a tasty donut today, please take a minute to consider ways to give back
in your community.”
and The Salvation Army will also partner with special events in local markets,
including New York, Chicago, Miami and Philadelphia. To learn more, consumers
can go to www.entenmanns.com and www.salvationarmyusa.org.
Salvation Army continues to provide meals, including donuts, and numerous other
services to benefactors across the country, including veterans who visit
Salvation Army programs daily.
Donut Day Fun Facts
started National Donut Day during the Great Depression as a way to raise funds
and bring awareness to The Salvation Army’s social service programs.
National Donut Day
commemorates the “donut lassies,” female Salvation Army volunteers
writing supplies, stamps, clothes-mending and home-cooked meals, and of course,
donuts, for soldiers on the front lines.
Approximately 250 Salvation Army volunteers provided assistance
American soldiers in France starting in 1917 during WWI.
resources, these treats were fried, only seven at a time. The Salvation
Ensign Margaret Sheldon and Adjutant Helen Purviance cleverly thought of frying
donuts in soldiers’ helmets.
Last year, 30
million Americans received assistance from The Salvation Army's 3,600 officers,
64,000 employees and 3.4 million volunteers.
Entenmann’s has made
more than 5 billion donuts – if you laid them end-to-end, you could wrap
around the earth almost 10 times!
The Rich Frosted
Donut has been the #1 seller since its introduction in 1973. 2013 marks the
Anniversary – that’s a sweet celebration.
Facility in Carlisle, Pennsylvania is the largest Donut Plant in the United
States, producing more than 40 million boxes of yummy delight each year.
people were more inclined to buy what they can see, the Entenmann’s
William, Robert and Charles, and mother, Martha, invented the familiar
“see-through” cake box for baked goods in 1959.
In the early
Frank Sinatra used to call the Bay Shore bakery to place weekly orders from
more information on National Donut Day 2013, please visit www.salvationarmyusa.org, http://www.facebook.com/Salvatio
nArmyUSA, www.entenmanns.com or www.facebook.com/entenmanns.
Founded in 1898, Entenmann’s® Bakery has
sweet baked goods, including crumb cakes, donuts, chocolate chip cookies, and
cereal bars. Entenmann’s products are baked by the Bimbo Bakeries USA
(BBU). BBU is a leader in the
industries known for its category leading brands, innovative products,
freshness and quality. Our team of more than 28,000 U.S.
associates operates 75 manufacturing locations in the United States. 13,500
distribution routes deliver our leading brands such as Arnold®, Bimbo®,
Boboli®, Brownberry®, Entenmann's®, Francisco®,
Freihofer's®, Heiner’s ®,
Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®,
Stroehmann®, Thomas'®, and Tia
More information about Bimbo Bakeries
USA companies' full
line of products can be found at http://www.bimbobakeriesusa.com and www.entenmanns.com .
The Salvation Army
The Salvation Army,
an evangelical part of the universal Christian church established in London in
1865, has been supporting those in need in His name without discrimination for
more than 130 years in the United States. Nearly 30 million Americans receive
assistance from The Salvation Army each year through the broadest array of
social services that range from providing food for the hungry, relief for
disaster victims, assistance for the disabled, outreach to the elderly and ill,
clothing and shelter to the homeless and opportunities for underprivileged
children. 82 cents of every dollar The Salvation Army spends is used to support
those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.
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