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Released 17 January 2012
KNOXVILLE, TENN. - January
17, 2012 - Thanks to generous
donations from the Knoxville
area community, thousands of volunteer hours and the support of area retailers,
The Salvation Army raised over $587,000 through the 2011 Red Kettle Campaign.
The total represents more than a 9% increase over 2010 and exceeded the goal of
$500,000. The total includes Knoxville, Maryville, Oak Ridge and
Sevierville. The campaign, which kicked off on November 14 and ran through
Christmas Eve, is The Salvation Army's largest fundraising event.
"We're again overwhelmed with the
generosity of our friends and neighbors here in the Knoxville area," said Major
Don Vick. "For
the first time in several years, we were ahead of the pace needed to exceed our
goal for most of the campaign and take advantage of the drier weather to
maximize our kettle locations throughout the command."
The contributions helped to fund
The Salvation Army's Christmas programs, which helped over 4,300 families in
need in 2011. They will also help keep area programs and services, which affect
nearly 30,000 people in East Tennessee, going
throughout 2012.
Even though the Red Kettle
Campaign has come to a close, the need is still great. Requests for assistance
are ever-growing and donations are needed throughout the year to support the
requests. Donations can be made anytime by calling 1-800-SAL-ARMY or by visiting
www.salvationarmyknoxville.org.
About The Salvation Army
The
Salvation Army, an evangelical part of the universal Christian church
established in 1865, has been supporting those in need in His name without
discrimination for 130 years in the United States. Nearly 30 million
Americans receive assistance from The Salvation Army each year through the
broadest array of social services that range from providing food for the
hungry, relief for disaster victims, assistance for the disabled, outreach to
the elderly and ill, clothing and shelter to the homeless and opportunities for
underprivileged children. 82 cents of every dollar spent is used to carry out
those services in 5,000 communities nationwide. For more information, go to
www.salvationarmyusa.org.
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