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jcpenney Makes It Easy For Customers To Donate To The Salvation Army This Season

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Released 23 November 2012

KNOXVILLE, TENN. - November 23, 2012 - Starting this Friday, November 23 - this biggest shopping day of the year - customers can support The Salvation Army by rounding up their jcpenney in-store purchases to the nearest dollar and donating the difference to our 122nd annual Red Kettle Campaign. The program, now in its sixth year, raised $35,000 for The Salvation Army in 2011. 

Through its charitable giving program, jcp cares, jcpenney is making it possible for customers to give back this season. From Nov. 23 to Dec. 31, customers can support The Salvation Army by rounding up their store purchases to the nearest dollar and donating the difference to the organization's Red Kettle Campaign. With more than 25,000 red kettles at store fronts and shopping malls nationwide, this annual fundraiser helps to provide meals, clothing and toys to families who need it most.

For more information, please call (865) 525-9401.

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.

About jcpenney

Through its charitable giving program, jcp cares, jcpenney is making it possible for customers to give back this season. From Nov. 23 to Dec. 31, customers can support The Salvation Army by rounding up their store purchases to the nearest dollar and donating the difference to the organization's Red Kettle Campaign. With more than 25,000 red kettles at store fronts and shopping malls nationwide, this annual fundraiser helps to provide meals, clothing and toys to families who need it most. The Salvation Army's iconic red kettle will be featured as one of the button designs to signify the importance of their mission in communities across the country.

 

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