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The Salvation Army of Central Virginia Unveils 'Donuts of Hope'

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Released 4 April 2012

donutsThe Salvation Army of Central Virginia Unveils ‘Donuts of Hope'

New Dough-Raising Campaign a Sweet Way for Individuals, Local Businesses to Treat Employees, Clients, Friends and Support the Army's Programs and Services

The Salvation Army is teaming up with Daylight Donuts and hundreds of local companies throughout Central Virginia to treat their employees, clients, friends and family to donuts, with the proceeds going to benefit The Salvation Army.  Donuts of Hope is the first event of its kind in Richmond, and the city will be blanketed with delicious breakfast treats the week of May 28, culminating on Friday, June 1, National Donut Day, with a celebration of the donut at the Richmond Flying Squirrels game.

From April 4-May 18, The Salvation Army encourages businesses, associations, school groups and civic organizations to support its mission of "Doing the Most Good" by committing to purchase an allotment of donuts online at  Individuals and companies can purchase dozens of donuts for $12, and corporate packages also are available (supporting packages include dozens of donuts that can be used to reward employees, treat clients or extend a "thank you" to customers - the packages also include a donation to The Salvation Army to provide life-sustaining services to those in need).

"Our Donuts of Hope campaign is an extension of National Donut Day, a day created by The Salvation Army in 1938 as a way to reflect upon the life-changing significance of the donut in the Army's history," said Jeff Baldwin, Public Relations Director for The Salvation Army of Central Virginia.

In the midst of World War I, Salvation Army leadership sent in Lassies to make donuts for the men fighting in the trenches and to serve as mother, nurse, friend, cook and more than anything else, the warmth of those fresh donuts brought a certain level of hope to soldiers fighting within what were considered to be hopeless circumstances.

"This really was a simple gesture that reinforced The Salvation Army's mission, and the Lassies cared deeply about the soldiers' conditions and well-being, much akin to how Salvation Army officers, staff and supporters care about those less fortunate today," Baldwin said. "From serving warm meals and providing over-night shelter for families to creating a safe-harbor for inner-city youth through our Boys and Girls Club, we have been providing hope to hundreds of thousands in Central Virginia since 1885."

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