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The Salvation Army provides food, clothes, toys, gifts and more to thousands of individuals annually through the Christmas Assistance Program. More than a programs, partnerships and fundraising activities support this effort including:
The Salvation Army Angel Tree program, in partnership with NBC 12, makes available to the community thousands of angels to adopt. Each angel represents an under-privileged child who without the support of the community would not have a Christmas. Members of the community choose angels from trees displayed at area malls and corporations. These donors adopt the angels by providing new clothing and gifts for their Christmas. Every year, thousands of children are given toys, clothing and other gifts through this program. This year our distribution center will be located at 1407 Cummings Drive, Richmond, VA 23220.
The Army's stocking program, now sponsored by FOX Richmond, Fox Holiday Socks, has provided filled stockings for children in Richmond for 35 years. Sponsored by FOX Richmond, members of the community are encouraged to pick up empty stockings from the Army and fill them with toys for the children.
The Richmond Times-Dispatch Christmas Mother Fund was established in 1935 by The Richmond News Leader to provide toys, clothing, food and other assistance during the holidays. It later became a joint project with the Richmond Times-Dispatch, which continued the tradition after the merger of the morning and afternoon newspapers in 1992. The Salvation Army in Central Virginia administers the Christmas Mother Fund as part of our Christmas assistance program.
The Red Kettle Drive supports the social service programs of The Salvation Army throughout the year. Individuals and community groups volunteer to ring bells at various kettle locations in the area. Visitors are invited to drop a donation into the kettle.
The Silver Bells program is similar to the Angel Tree program; senior citizens in designated nursing homes are adopted as Silver Bells to residents in the community. They provide gifts and supplies to these seniors who may not have a Christmas otherwise.
The WRVA Salvation Army/Alden Aaroe Shoe Fund
began as a fund to provide new shoes to needy children. In 2005, the Fund was expanded to include Back to School supplies, and in 2010, the Fund expanded yet again, this time to raise much need financial assistance for The Salvation Army Boys & Girls Club. This Club is a safe have for over 700 area youth every single year, providing mentoring, educational, recreational and life skills programs. For more information on The Salvation Army Boys & Girls Club, please click here
Coats for Kids, sponsored by Puritan Cleaners, collects donated new or used winter coats through Puritan Cleaners outlet throughout the holiday season. Puritan cleans and repairs the coats at no cost and delivers them to The Salvation Army to be given to needy families. The program, which began in 1988, has raised over 250,000 coats for under-privileged families over the last ten plus years. In 2010, more than 13,000 coats were donated to this program.
In 2007, ESPN Radio 950 and Home Team Grill joined together to start Holiday Cheer and Gear - a program that will collect new sporting goods to benefit The Salvation Army. New footballs, basketballs, baseballs, bats, gloves, soccer balls and skate boards, among other items, are collected each Christmas season and distributed by The Salvation Army to tweens and teens during the holidays.