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Released 8 May 2010

Nashville, TN: Last night’s telethon, hosted by WSMV in Nashville raised over $1.7 million for flood relief efforts in the city.   The telethon, organized by WSMV station manager Elden Hale and country music legend Vince Gill, was also televised by WBIR in Knoxville and WMC in Memphis as well as CNN.  In addition to Gill, local celebrities, including Keith Urban, Alison Krause, Amy Grant, Naomi Judd, Steven Curtis Chapman, Bo Bice and a host of others pitched in to make the evening a success.


The event got off to a great start with a gift of $100,000 from Gill and Grant and a $500,000 gift from country megastar Taylor Swift. Organizers stressed, however, that it was the volume of donations of all sizes that made the difference.


The proceeds from the telethon will benefit The Salvation Army, Second Harvest Food Bank and the American Red Cross.  Donors were given the opportunity to designate their gift for a specific organization or to distribute it evenly between the three.


Nashville Area Commander, Major Rob Vincent was given the opportunity to talk about The Salvation Army’s relief efforts before he and Salvation Army Director of Marketing Jennifer Eldridge took their turn answering calls.


“We took calls from all over the country,” recalled Major Vincent.  “It was really an exciting opportunity to reach out to viewers in Tennessee and all across the country.”


One call in particular stood out to Major Vincent. A veteran of the U.S. Marine Corps who served in World War II wanted his gift of $1,000 to go specifically to The Salvation Army’s relief efforts.  “I appreciate what you did for me back then,” he said. “And I appreciate what you’re doing for me now.”


Donations to The Salvation Army’s flood relief efforts can be made at   The Salvation Army has also set up a text number for donations by cell phone. Text the word “FLOOD” to 90999. A $10 charge will be added to your phone bill.


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About the Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 128 years in the United States. Nearly 29 million Americans receive assistance from The Salvation Army each year through the broadest array of social services in 5,000 communities that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. Visit us on-line to learn more or to make a donation.


Submitted by Jonathan Haskell, Public Information Officer, The Salvation Army, Nashville, TN.  Office:  615-242-0411 Cell:  865-335-1573

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