Released 8 May 2010
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Nashville, TN: Last night’s
telethon, hosted by WSMV in Nashville raised over $1.7 million for flood relief efforts in the city. The telethon, organized by WSMV station
manager Elden Hale and country music legend Vince Gill, was also televised by
WBIR in Knoxville and WMC in Memphis as well as CNN. In addition to Gill, local celebrities,
including Keith Urban, Alison Krause, Amy Grant, Naomi Judd, Steven Curtis
Chapman, Bo Bice and a host of others pitched in to make the evening a success.
The event got
off to a great start with a gift of $100,000 from Gill and Grant and a $500,000
gift from country megastar Taylor Swift. Organizers stressed, however, that it
was the volume of donations of all sizes that made the difference.
from the telethon will benefit The Salvation Army, Second Harvest Food Bank and
the American Red Cross. Donors were
given the opportunity to designate their gift for a specific organization or to
distribute it evenly between the three.
Commander, Major Rob Vincent was given the opportunity to talk about The
Salvation Army’s relief efforts before he and Salvation Army Director of
Marketing Jennifer Eldridge took their turn answering calls.
“We took calls
from all over the country,” recalled Major Vincent. “It was really an exciting opportunity to
reach out to viewers in Tennessee and all across the country.”
One call in
particular stood out to Major Vincent. A veteran of the U.S. Marine Corps who
served in World War II wanted his gift of $1,000 to go specifically to The
Salvation Army’s relief efforts. “I
appreciate what you did for me back then,” he said. “And I appreciate what
you’re doing for me now.”
The Salvation Army’s flood relief efforts can be made at
Salvation Army has also set up a text number for donations by cell phone. Text the word “FLOOD” to 90999. A $10
charge will be added to your phone bill.
# # #
Salvation Army, an evangelical part of the universal Christian church
established in 1865, has been supporting those in need in His name without
discrimination for 128 years in the United States. Nearly 29 million
Americans receive assistance from The Salvation Army each year through the
broadest array of social services in 5,000 communities that range from
providing food for the hungry, relief for disaster victims, assistance for the
disabled, outreach to the elderly and ill, clothing and shelter to the homeless
and opportunities for underprivileged children. Its mission is to preach the
gospel of Jesus Christ and to meet human needs in His name without
discrimination. Visit us on-line to learn more or to make a donation. www.salvationarmyusa.org.
Jonathan Haskell, Public Information Officer, The Salvation Army, Nashville, TN. Office: 615-242-0411